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“What’s the Better Story?!” — Why I Built enterTRAINment Leadership Solutions

  • Writer: Autumn Rawlins
    Autumn Rawlins
  • May 26
  • 2 min read


Autumn Rawlins
Autumn Rawlins

Leadership isn’t built in binders or bullet points. It’s built in the messy middle, in the stories we tell, the values we show, and the risks we take when no one’s watching.

Over the last 25+ years, I’ve had the honor of developing leaders inside some of the world’s most recognizable companies. But in 2020, I felt a tug to create something different. A leadership experience that was just as impactful as it was engaging. One that made people lean in, laugh a little, and leave better than they arrived.

So I started enterTRAINment Leadership Solutions. Who I Am

I’m Autumn Rawlins. A leadership consultant, leadership coach, fractional executive and the founder of this business. I built enterTRAINment to bring together two worlds that are often kept separate: rigorous, strategic leadership development and experiential, story-driven learning that sticks.

Whether I’m delivering a workshop, coaching a leader, or supporting a full talent strategy as a fractional executive, my goal is the same: To help leaders become the best version of themselves, with tools that actually work in the real world. What I Offer

At enterTRAINment Leadership Solutions, I help organizations develop confident, emotionally intelligent leaders through:

✅ Leadership Workshops

✅ Executive & Team Coaching

✅ Team Offsites That Actually Inspire

✅ Leadership Assessments (EQi, DiSC, Insights Discovery, 360s)

✅ Fractional Leadership for growing companies

Each program is customized to your people, your goals, and your culture. Because every team deserves training that feels relevant, not recycled. Why Now?

After a meaningful stretch serving full-time again in corporate leadership roles, I’m back, bringing fresh energy, sharper tools, and new stories to the work I love most.

The world has changed, and so has leadership. Employees are craving clarity. Teams want connection. And leaders? They’re tired of surface-level development that doesn’t move the needle.


This is the moment for something better. “What’s the Better Story?!”

That’s not just a tagline. It’s the heartbeat of this business.

It’s the question I ask leaders when we start our work:

What story are you writing with your leadership? What will your team remember about how you showed up?

Better stories don’t come from comfort zones. They come from growth. And my mission is to help you build a leadership story worth sharing. Let’s Connect

If you're planning your next team offsite, refreshing your leadership strategy, or just need support building real capability on your team, I’d love to talk.

📱 Follow me on Instagram, TikTok, and LinkedIn for weekly leadership insights and tips

Let’s build better leaders one story at a time.

 
 
 

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